Become a Sponsor of Sweet Home 250

Alabama’s Official America 250 Celebration!

Sweet Home 250 is Alabama’s official culminating celebration of America’s 250th Birthday, hosted at American Village, which is designated by Governor Kay Ivey as the state’s Semiquincentennial Celebration Capital and proudly supported through the America 250 Alabama initiative.

On July 3–4, 2026, the 188-acre campus of the American Village in Montevallo — featuring more than 20 historically inspired buildings and the newly completed replica of Independence Hall — will serve as the backdrop for a once-in-a-lifetime Independence Day celebration.

This is more than a festival. It is where freedom feels like home.

Why Sponsor Sweet Home 250?

  • America turns 250 only once. Sweet Home 250 stands as Alabama’s signature tribute to this national milestone — placing your brand at the center of a statewide, patriotic celebration supported at the highest levels.

  • The two-day festival will draw families, young professionals, civic leaders, arts patrons, and tourists from across the state for:

    • 18 Main Stage performances and additional Discover Shelby Stage acts

    • Nationally recognized and Alabama-based musicians

    • Celebrity chef demonstrations and food competitions

    • The Alabama Artists & Art Showcase

    • The Sweet Home 250 Arts Contest featuring student and adult finalists

    • Costumed historical interpreters portraying George Washington, Thomas Jefferson, Alexander Hamilton, and more

    • Perondi’s Stunt Dog Show (6 live shows across two days)

    • A grand fireworks finale behind the new Independence Hall

    This is a multigenerational, multi-interest audience — offering brands a rare opportunity to connect with both heritage-minded families and culturally engaged young adults.

  • Sponsorship benefits may include:

    • Prominent logo placement across festival materials, signage, maps, and staff apparel

    • Social media features and dedicated highlights

    • Inclusion in state and national press releases

    • On-stage recognition and shout-outs

    • 30-second video advertisements on the Main Stage video board

    • VIP tickets and hospitality lounge access

    From high-visibility brand placement to immersive on-site activation, Sweet Home 250 offers meaningful engagement — not just exposure.

  • We offer a range of partnership opportunities to match your marketing goals:

    • Title Sponsor

    • Founding Sponsor

    • Liberty Sponsor

    • Heritage Sponsor

    • Patriot Sponsor

    • Sweet Home Sponsor

    • Community Sponsor

    In addition, Signature Sponsorships are available for specific high-traffic attractions such as the Alabama Artists Showcase, Kids’ Zone, Perondi’s Stunt Dogs, Celebrity Cooking Demonstrations, Eating Contests, and more

A Legacy Opportunity

A Legacy Opportunity ★

Sweet Home 250 celebrates Alabama’s artists, chefs, musicians, storytellers, and patriots — past and present. By partnering with us, your organization becomes part of a defining chapter in Alabama’s story and America’s 250-year legacy.

Let’s create a sponsorship experience that aligns with your brand values and leaves a lasting impression.

Join us in making Sweet Home 250 Alabama’s most memorable Independence Day celebration — and position your brand at the heart of history.